Paradise City Partners with 9.81 Park to Boost Incheon Tourism

South Korea’s Paradise City has signed a cooperation agreement with the upcoming 9.81 Park Incheon Airport, aiming to attract more domestic and international visitors to Incheon.

The partnership will cover areas such as joint marketing, tourism packages, MICE, group sales and improved transportation links between the two attractions.

9.81 Park Incheon Airport is expected to open in the first half of 2027. The technology-driven attraction will feature indoor gravity racing, AI-based systems, augmented reality and game-style missions and rankings.

Paradise City, located near Incheon International Airport, already combines casino gaming, hotels, entertainment, dining and convention facilities. By linking with 9.81 Park, both companies hope to create a broader tourism experience and encourage visitors to stay longer in Incheon.

Remarks

A Paradise City representative said the partnership could combine Paradise City’s strengths in culture and entertainment with 9.81 Park’s more active, technology-led experiences.

The cooperation also reflects a wider trend in Asia’s integrated resort industry, where operators are increasingly looking beyond gaming and focusing on the overall visitor experience.

Insights

This partnership shows how integrated resorts are evolving into wider entertainment and tourism platforms.

For the industry, this can create new opportunities beyond traditional casino jobs, including roles in marketing, technology, MICE, tourism, guest experience and business development.

As Asia’s gaming and hospitality sector becomes more connected with entertainment and technology, professionals with experience across multiple industries may become increasingly valuable.