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Bally’s Corporation is taking steps to fortify its balance sheet as its New York downstate casino project progresses to the next stage, according to industry analysts at CBRE. The company has been working to refinance existing debt, improve liquidity, and streamline capital allocation—moves that financial commentators from Bloomberg and MarketWatch say are essential as Bally’s positions itself for one of the most competitive and capital-intensive casino licenses in the United States. With New York regulators expected to advance the selection process in 2025–2026, the company’s stronger financial posture is seen as a strategic necessity.

Analysts explain that Bally’s has faced pressure after a period of aggressive expansion, including its Chicago project and several digital acquisitions. This has led to elevated leverage ratios, prompting ratings agencies like S&P Global to highlight the importance of deleveraging before the company commits to major new builds. Bally’s recent steps—asset optimizations, refinancing, and selective capital recycling—signal to investors and regulators that it intends to pursue the New York opportunity without overextending its balance sheet.

The New York casino race remains highly competitive, with heavyweight contenders such as Las Vegas Sands, Wynn Resorts, MGM, and Genting’s Resorts World all lobbying for one of the three downstate licenses. According to The New York Times and Crain’s New York Business, community engagement, zoning approvals, and financial readiness have become determining factors in the evaluation process. Bally’s proposal, leveraging its experience in transforming brownfield urban sites, aims to differentiate itself with mixed-use development elements and strong local partnerships—an approach CBRE analysts believe could improve its scorecard.

Overall, Bally’s renewed financial discipline is being interpreted as a positive signal for both investors and New York regulators. While significant hurdles remain—public hearings, environmental reviews, and political negotiations—the company’s restructuring efforts indicate it is preparing for a long, resource-intensive contest. Market observers agree that Bally’s success in shoring up its balance sheet will be a key determinant of how competitive its bid ultimately becomes as the state moves closer to granting its highly coveted casino licenses.