Wynn Palace in Cotai has once again raised the bar for integrated resorts in Macau by launching the first South Korean medical centre within a casino resort. The newly opened Blanc de Vie Medical Centre is a collaboration with Seoul-based Blanc de Vie, a premium medical aesthetic brand renowned for its advanced skincare and wellness treatments. Located on the spa level of Wynn Palace, this medical centre marks a significant step in diversifying the region’s offerings beyond traditional gaming and entertainment.

Supporting Macau’s “1+4” Diversification Strategy

This initiative is closely aligned with the Macau SAR Government’s “1+4” economic diversification strategy, which aims to build Macau into a multi-industry hub by enhancing tourism with complementary sectors such as health, finance, technology, MICE (Meetings, Incentives, Conventions, and Exhibitions), and culture. The addition of Blanc de Vie fits perfectly into this vision, reinforcing the resort’s commitment to the “Tourism + Health” concept. In a statement, Wynn Macau said, “By introducing high‑end medical aesthetic services and chronic disease management approaches to Macau, Wynn aims to attract new tourist markets while also demonstrating its steadfast support for the Macau SAR Government’s ‘1+4’ appropriate economic diversification strategy.”

A Grand Opening with Strong Regional Support

The grand opening ceremony saw the presence of several high-profile guests, including Professor Tang Xiaoqing of the Shanxi Provincial Committee of the Chinese People’s Political Consultative Conference (CPPCC), Linda Chen, President and Vice-Chairman of Wynn Macau, and Jun Choi, CEO of Blanc de Vie. Their attendance underscored the significance of this partnership and the shared ambition to promote health and wellness tourism in the region.

Premium Medical Aesthetic Services in a Luxurious Setting

Blanc de Vie’s Macau branch is set to offer a wide array of services ranging from dermatology and skincare treatments to chronic disease management. These offerings are expected to attract health-conscious travelers from Greater China and across Asia, providing access to premium medical services in a luxurious setting. According to Jun Choi, “We see Macau not just as a travel destination but as a growing wellness hub where visitors can enjoy both world-class leisure and trusted Korean medical aesthetics.”

Wynn’s Continued Investment in Wellness Tourism

This latest development builds on Wynn’s previous efforts to advance wellness tourism in Macau. In August 2024, the resort launched the EliteKinesio Medical Centre, Macau’s first medical spa, offering cutting-edge treatments including float therapy, cryotherapy, red-light therapy, and sound therapy. These health-focused initiatives are part of Wynn’s broader strategy to shift from being purely a gaming resort to becoming a full-fledged wellness destination.

Collaboration with Education and Research Institutions

Furthermore, Wynn has been actively supporting local institutions such as the University of Macau in promoting education and research related to traditional Chinese medicine and the broader health industry. Through such collaborations, the company aims to nurture talent and create a sustainable foundation for Macau’s emerging wellness economy.

Looking Ahead: Macau as a Medical Tourism Hub

In conclusion, the establishment of Blanc de Vie Medical Centre at Wynn Palace is more than just a new facility—it symbolizes Macau’s shift toward a more diverse and holistic tourism model. With strong government backing, industry-leading partners, and a luxury infrastructure already in place, Macau is well-positioned to become a regional leader in medical and wellness tourism.