Philippines integrated resort operator Solaire Resort Entertainment City is doubling down on the premium mass gaming segment with the launch of two newly branded gaming facilities specifically designed for Mandarin- and Korean-speaking players.

Bloomberry Resorts Corporation has introduced the “Mandarin Room” and the “K-Room” at Solaire Resort & Casino in Manila’s Entertainment City precinct.

The move highlights the growing importance of highly targeted premium mass strategies across Asia’s integrated resort industry.

Tailored Gaming Experiences for Chinese and Korean Players

The Mandarin Room, also known as “Yao Xuan,” officially launched on 24 April, while the Korean-themed “Cheon Un” K-Room opened on 25 April.

Each room combines:

• Premium table games
• Slot machine offerings
• Dedicated player development teams
• Customized hospitality experiences

Solaire confirmed that the gaming mix and room concepts were developed based on direct feedback from existing Mandarin- and Korean-speaking guests.

The rooms are primarily targeted at premium mass customers within Solaire’s top-tier loyalty segments:

• Emerald
• Ruby
• Diamond

However, the resort also noted it retains the flexibility to accommodate VIP and rolling-chip players when required.

An especially notable detail is the deployment of dedicated Korean- and Mandarin-speaking player development managers directly within the gaming spaces — reinforcing the property’s focus on localized premium service delivery.

More Than Just Gaming Rooms

What makes this initiative significant is that Solaire is not simply adding gaming capacity.

Instead, the operator is refining the overall premium customer journey through:

• Cultural personalization
• Language familiarity
• Tailored food and beverage offerings
• Curated atmosphere and aesthetics
• Customized gaming preferences

This reflects a broader transformation occurring across Asia’s gaming industry.

Integrated resorts are increasingly recognizing that premium players today value:

• Comfort
• Recognition
• Exclusivity
• Cultural familiarity
• Personalized service

just as much as gaming itself.

The Rise of Premium Mass in Asia

The premium mass segment has become one of the most strategically important customer categories for Asian casino operators.

Unlike traditional junket VIP business, premium mass players often deliver:

• Higher profitability margins
• Lower operational risk
• Stronger direct customer relationships
• Increased non-gaming spend

This shift has accelerated following regulatory changes in Macau and evolving travel patterns throughout Asia.

Operators are now prioritizing sustainable premium customer ecosystems rather than purely relying on high-volume VIP turnover.

Bloomberry’s Current Market Focus

Bloomberry Resorts Chairman Enrique Razon recently acknowledged that the outlook for traditional on-property VIP gambling in Metro Manila remains “challenging.”

As a result, Bloomberry’s strategy is increasingly centered around:

• Cost optimization
• Enhanced customer offerings
• Improved promotions
• Smarter marketing initiatives
• Stronger premium mass positioning

The launch of the Mandarin Room and K-Room fits directly into that strategy.

Rather than competing purely on scale, Solaire appears focused on maximizing customer quality, retention, and experience.

Manila’s Growing Position in Regional Gaming

The Philippines continues strengthening its role as a major regional gaming destination, particularly for:

• Korean players
• Chinese leisure travelers
• Southeast Asian premium customers
• International entertainment tourists

With properties such as Solaire Resort & Casino and Solaire Resort North, Bloomberry is positioning itself to capture this evolving customer mix through more focused segmentation and hospitality-driven gaming experiences.

The latest launch also signals that Manila’s integrated resorts are increasingly embracing the same premium personalization trends seen across leading Asian gaming hubs.

Final Thoughts

The opening of the Mandarin Room and K-Room may appear operationally small on the surface, but strategically it represents something much larger:
the continued evolution of Asian gaming from volume-driven operations toward highly curated premium customer ecosystems.

For Solaire, success will likely depend not just on attracting premium players — but on creating an experience personalized enough to keep them returning.