Solaire and Bloomberry Double Down on Localised Entertainment and Digital Gaming Growth

Solaire Resort Entertainment City and its parent group Bloomberry Resorts Corp are reinforcing their long-term entertainment and gaming strategy through two parallel moves: renewing a live entertainment partnership while rolling out a new suite of locally tailored digital games.

Solaire recently confirmed the renewal of its partnership with GMG Productions, a collaboration that has become central to the resort’s entertainment programming. The renewed agreement secures a steady pipeline of concerts, stage shows, and international productions, ensuring Solaire remains competitive as Manila’s integrated resort market becomes increasingly experience-driven. Live entertainment has proven to be a key non-gaming revenue driver, helping resorts attract repeat visitation and diversify beyond traditional casino play.

At the same time, Bloomberry is expanding its digital footprint through its domestic online gaming platform MegaFunalo, launching a suite of localized games designed specifically for Filipino players. These new offerings emphasize culturally familiar themes, game mechanics, and pacing that resonate with domestic audiences, reflecting a broader industry trend toward hyper-localisation rather than one-size-fits-all content.

Taken together, the two initiatives highlight Bloomberry’s dual-track strategy. On the physical side, Solaire is strengthening its position as an integrated lifestyle and entertainment destination, where live shows complement gaming, dining, and hospitality. On the digital side, the group is investing in home-grown content to build loyalty and engagement in the regulated Philippine online gaming space, where competition is intensifying and user retention is increasingly driven by relevance and familiarity.

Industry observers note that this balanced approach allows Bloomberry to hedge against volatility in any single segment. Premium entertainment partnerships help future-proof land-based operations, while localized online gaming products position the group to capture shifting consumer behavior as more players engage through digital channels. Together, these moves signal a clear intent: to grow not just scale, but resilience, by meeting players and audiences wherever they choose to engage.