On June 26, 2025, Kangwon Land, South Korea’s government-backed casino resort operator, announced it has signed a strategic cooperation agreement with a ferry services provider aimed at boosting inbound tourism—particularly from Russian nationals—by facilitating direct maritime travel to its resort destination.

Hahm Sung-hee, CEO of Kangwon Land, explained the significance of the deal. “This partnership with the ferry operator strengthens our outreach to Russian markets,” she said, highlighting Kangwon Land’s commitment to expanding its guest base beyond conventional air travel. “By providing seamless and comfortable transport options, we aim to attract more Russian visitors seeking a new leisure destination.”

Breaking Travel Barriers Through Ferry Connections

The ferry service agreement paves the way for direct maritime routes from Russia into South Korea, offering an alternative to flight-based travel. While exact route details and ticketing logistics were not disclosed, officials hinted that the initiative is being calibrated to match seasonal tourism flows and promote longer-stay visits. Kangwon Land’s resort complex—including its casino, ski slopes, and hotel accommodations—is being positioned as a multi-season destination particularly attractive to Russians accustomed to ferry travel.

Strategic Significance in the Broader Tourism Landscape

This agreement complements Kangwon Land’s broader international strategy. In recent months, Kangwon Land has ramped up cooperation with overseas travel agencies—offering cash incentives to partners—to attract foreign patrons to its offerings. The ferry partnership adds another layer to this approach, aiming to simplify travel logistics and enhance overall guest experience.

Hahm Sung-hee emphasized the competitive edge that new transport options bring: “We are creating a more appealing, hassle-free journey for our guests—from departure in Russia to arrival at High1 Resort.” These efforts converge to meet increasing global tourism demand, especially from Russia, where outbound leisure travel is on the rise.

What’s Ahead for Ferry-Tourism

Next steps include finalizing route schedules, pricing, and launch dates—likely timed to coincide with key seasons like South Korea’s ski season or summer leisure months. Industry observers suggest Kangwon Land may also look to replicate the model with other nationalities, especially those accustomed to ferry travel, such as Chinese or Japanese tourists.

For travelers, this creates a compelling new option: a direct ferry-to-resort experience that transforms Kangwon Land into an accessible, all-in-one holiday location combining adventure, gaming, relaxation, and cultural exploration.